Krónan - Reykjavík

Reykjavík

Krónan sits in the middle of Iceland's grocery market — not as relentlessly cheap as Bónus, not as upscale as Hagkaup, but consistently well-stocked and open at hours that suit travelers. Most locations open between 8 and 9 AM and close around 8 or 9 PM. The chain runs around 26 stores across Iceland since founding in 2000, with several in the capital. The selection leans toward everyday Icelandic shopping rather than tourist-oriented retail. You'll find good fresh produce, meat, dairy, bakery items, and a solid range of organic and eco-certified products. For self-catering visitors looking to cut costs without hunting for a Bónus, Krónan hits a practical sweet spot. It's also worth browsing for Icelandic foods to take home — dried fish, local chocolates, and Icelandic licorice tend to be well-represented. One caveat that applies to all Icelandic supermarkets: alcohol is not sold here. Beer, wine, and spirits are only available through the state-run Vínbúðin stores, which keep shorter hours. Plan accordingly if you're stocking up for the week.

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