Bónus Laugavegur

Reykjavík

Bónus is the cheapest grocery chain in one of Europe's most expensive countries, and the Laugavegur 59 location puts it right on Reykjavík's main shopping street — convenient for visitors staying in the city center. The pink pig logo is something of a national institution, and the format is pure discount: minimal décor, a focused product range, own-brand staples, and prices that make a noticeable difference if you're self-catering for even a few days. Skyr, bread, cheese, cold cuts, fresh produce, and pantry basics are all well-stocked. Hours at this location run approximately 10am to 8pm daily, though specific times can vary — check bonus.is or the door before planning a late arrival. Individual stores across Iceland keep their own schedules, and hours at smaller regional branches may be shorter. Note that Bónus does not sell alcohol; wine, beer, and spirits are available only at the government-run Vínbúðin stores. Hot prepared food isn't sold here either, so it's a shop for raw ingredients and packaged goods rather than ready-to-eat meals. With 33 locations across Iceland, Bónus is a practical stop beyond Reykjavík too — there are branches in many towns along the Ring Road, making it a useful resupply point on longer drives. For self-catering travelers, stocking up here versus eating out or shopping at convenience stores can meaningfully cut daily costs.

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